Mapping the Change report

This mapping report explores activities related to social marketing and social change for the Think Differently campaign which was run by the Ministry of Social Development.

The report, by AccEase Ltd, looks at the success factors of some successful social change activities to find out what works and what does not, and gather any useful learning from some of those people who had taken part in them.

Download the Word version [DOC, 101 KB]

Download the PDF version [PDF, 61 KB]

Note: The Think Differently campaign was a social change campaign run by the Ministry of Social Development for five years to mid-2015.


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